Product Catalog App
QSC Audio
Led the design of QSC’s first mobile product catalog app, transforming how customers and dealers access product information. The new app made product lookup 65% faster and boosted mobile engagement by 40% compared to the old paper catalog. By eliminating printed catalogs entirely, QSC reduced print costs to zero while improving dealer onboarding speed by 35%, thanks to instant, on-the-go access to specs and media.
What I did
Delivers instant product access — launches QSC’s first digital catalog app, replacing printed catalogs with an instantly accessible mobile experience.
Digitizes the full product line — offers interactive browsing with filters, technical specs, and high-resolution imagery.
Speeds product lookup — uses a mobile-first UI enabling customers and dealers to quickly find products, view specs, and access resources in the field.
Supports scalability — implements a content framework allowing new products to be added without redesign or downtime.
Results
Speeds product access — eliminates printed catalog delays, providing instant mobile access to QSC’s full product line and making lookup 65% faster.
Boosts mobile use — increases engagement by 40%, showing strong preference for on-the-go access to specs and media.
Reduces costs — removes all printed catalogs, cutting print expenses to $0.
Accelerates onboarding — shortens dealer ramp-up time by 35%, enabling faster selling and support.
