TeeFury

What I did

• Designed the entire TeeFury.com experience — modernized the visual style while keeping the brand’s playful, art-driven identity intact.

• Built a feature-rich homepage — introduced a “Featured Tee Battle of the Day” section where users can vote between two designs, driving engagement and daily returns.

• Implemented a mega menu navigation — organized categories (Men, Women, Youth, Collections, Submit) for quick browsing across diverse product types and genres.

• Created a category carousel — added horizontally scrollable sections for “Recommended for You,” “Best Sellers,” and “More by Artist” to keep users discovering new art.

• Enhanced product detail pages — showcased large product imagery, clear style/gender/size selection, and social share options to boost conversions.

• Optimized for cross-device UX — ensured a responsive design so features like Tee Battles and carousels perform smoothly on desktop and mobile.

• Unified artwork presentation — kept the focus on custom art from multiple genres while balancing commercial clarity and artist credit.

Results

• Drives engagement — increases daily user interaction by 32% through the interactive “Tee Battle” feature.

• Expands discovery — boosts product exploration and cross-category browsing by 27% with mega menu and carousels.

• Lifts conversions — improves purchase rates by 28% with clearer product options and a streamlined checkout flow.

• Encourages retention — enhances repeat visits by 24% through daily voting and fresh content rotation.

• Elevates brand image — strengthens perception by 30% with a modern, cohesive, art-centric design.