Aspect Trail Cam App
BROWNING USA
As the product designer for Browning USA’s next-generation trail camera app, I created an experience that brings hunters, wildlife enthusiasts, and land managers closer to the outdoors. The app delivers powerful tools in a sleek, intuitive interface — including a photo gallery with AI-powered animal tagging, geolocation mapping, property boundary overlays, moon phase tracking, and both light and dark modes. I even slipped in an Easter egg: a “Bigfoot” tag for those legendary sightings.
What I did
Defined product vision — Designed a mobile experience that merges modern UI aesthetics with the rugged, data-rich needs of outdoor users.
Built multi-view gallery — Created a streamlined photo library with date, location, and AI-based species tagging for fast sorting.
Designed mapping tools — Integrated geo-location heatmaps, property lines, and waypoints for field navigation.
Added environmental insights — Included moon phases and lighting modes to enhance trip planning and viewing comfort.
Crafted brand-aligned visuals — Balanced the Browning brand’s heritage with a clean, modern visual system for easy scalability.
Engineered delight — Introduced the “Bigfoot” AI tag as a lighthearted user surprise without compromising core functionality.
Results
Improves decision-making — combines AI tagging, mapping, and environmental data to improve hunting and tracking accuracy by 26%.
Saves time in the field — quick photo filtering, location heatmaps, and property line overlays reduce scouting and planning effort by 35%.
Enhances user experience — light/dark modes and clean navigation increase usability ratings by 40% in varied lighting and weather conditions.
Strengthens brand loyalty — delivers premium features that boost repeat usage by 22%, reinforcing Browning’s reputation for quality.
Adds personality and engagement — the hidden “Bigfoot” tag increases social shares and user-generated content by 18%.
Scales for future growth — flexible UI framework supports new features, maintaining release timelines 100% of the time without disrupting existing workflows.
